NSW Freestyle

Above is my mood board for the project and the images and colours I drew inspiration from when creating the design. I wanted to create something that was bold and dynamic that represented the dynamic high energy of the sport itself. I also wanted to use a colour scheme that reflected the nature of the Australian Alpine landscape.

I had a lot of freedom with these designs, and aimed to us 3 colours and a bold, block design that created movement. Making it visually reflective of the sport was something that was important to me. I wanted to make the skiers the focal point of the poster to draw people in to the event and event information. Creating a clear visual hierarchy is important in designing something that will grab peoples attention.